Vredestein has launched a brand-new website for the European market. Showcasing a new look and feel, vredestein.de (and its network of national sister portals such as vredestein.nl and vredestein.fr) attempts to bring the products and narrative of the premium tire brand to an even wider audience. A range of smart and intuitive features are combined with visuals to ensure that Vredestein customers and dealers alike know exactly where to go for the latest dealer and tire information.
Designed on a single European platform, the improved functionalities on the new website make for a highly user-friendly experience. The company says it is easy to search for specific tires from the wide range of passenger car, light commercial vehicle, bicycle and agricultural tires. The responsive design also means that website visitors can easily find everything else they require on all their devices. There also is a special category for classic tires, a sector of the market in which Vredestein says it has a long history. The website provides additional information in its tire guide with useful tips on the use and maintenance of tires.
“This is an exciting moment for Vredestein,” said Tanneke Reinders, director of marketing and product management for Europe. “The new website has been designed around the consumer, making it easy to navigate and a pleasure to browse. It clearly reflects how we continue to set the pace in both the real and virtual world.”
The brand-new website has been introduced in 16 countries throughout Europe, including The Netherlands, Germany, the United Kingdom, Belgium, France, Spain, Italy, Austria, Switzerland, Hungary, Poland, Romania, Croatia, Sweden, Norway and Denmark. To find be rerouted to the websites, click here.