VP Racing Fuels Inc. has announced that Peter Coleman of Birmingham, United Kingdom, has been named business development consultant for Europe.
Coleman has extensive sales and marketing experience with the international brands STP and Armor All, and most recently was brand manager for Bridgestone.
“Between their winning back to back Isle of Man TT’s with Michael Dunlop or their technical partnership with M Sport I’m joining VP at a very exciting time,” said Coleman. “With its winning range of fuels, additives and accessories, VP has a lot to offer and I’m looking forward to promoting the brand throughout Europe. It’s a real pleasure to continue my work in the motorsport fuels industry.”
“Adding Peter to VP’s International team will certainly be an asset,” said Marc Wesler, VP Racing Fuels international sales manager. “His professional experiences, combined with his enthusiasm for racing and the VP brand, will be a big win for VP and our EU customer base. We look forward to future growth across the European market.”
VP is the official fuel of Santa Pod Raceway, The Irish Drift Championships, The British Drift Championships and the EDRS European Drag Racing Series.