Penray Inc. and Talbros Gardx Performance Products Ltd. have announced a new partnership that will see Penray’s chemical additives, functional fluids and car care products marketed throughout India using the Talbros sales, marketing and distribution expertise.
“Talbros will provide intimate knowledge of local markets, buying patterns and social customs along with distribution, sales and marketing expertise to our well-established customer base and beyond,” said Karan Talwar, director, BNT Talbros Group. “Penray will support the partnership with products, technical training materials, promotional materials, marketing programs and sales support. Penray and Talbros will also work together in producing a market-specific website promoting these products.”
“This new partnership offers the region the best of all possible worlds,” said Dave Sholtis, CEO for Penray. “It provides extensive new distribution for our products in a region that can benefit from the features our products provide, and it provides Talbros with extensive new product lines that will build the value proposition they offer to their customers. With Talbros’ distribution and marketing established, they are well-positioned to market Penray’s products where they will improve vehicle serviceability.”
Penray has a 66-year history of developing, manufacturing and marketing products targeted at professional mechanics and workshops that service light-, medium- and heavy-duty vehicles. In addition, many Penray products are suitable for use in servicing motorcycles and motor bikes.
The partnership with Penray will provide Talbros with an extensive line of chemical products needed to service the millions of gasoline- and diesel-powered cars, trucks and motorcycles in India. Included in the line will be car care products, cleaners, functional fluids, professional installer kits and service chemicals. Professional installers will benefit from the high-quality products that will enhance shop productivity, improve vehicle performance, gain customer satisfaction and help workshops to grow their business.
Talbros GardX is a joint venture between the BNT Talbros Group and GardX UK. The BNT Talbros Group is well-recognized in the landscape of the Indian automotive industry in both the OE as well as the aftermarket segment. This new arrangement will feature Penray’s products made in the U.S. and co-branded with the Talbros and Penray brand names, with market-specific packaging.